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        The idea:
              Working with the client's tagline "Life. Better." We answer "how" with various features from their brand name product offerings.
Stefen Wojnarowski logo
Papa Gino's
CLIENT: PAPA GINO'S Restaurant Chain
CREATIVE DIRECTOR: Stefen Wojnarowski
GRAPHIC DESIGNER: Zoë Goldberg
VIDEO DIRECTOR: Nerys Muller
AD AGENCEY: Engage Media
THE IDEA: Use an iconic Western look and sound while making the food product the primary visual focus in a fun and enticing way.
Engage Media TV Spot
JackPotential
CLIENT: ENGAGE MEDIA, Marketing Agency
CREATIVE DIRECTOR: Stefen Wojnarowski
WRITER: Stefen Wojnarowski
VIDEO EDITOR: Stefen Wojnarowski
AD AGENCEY: Engage Media
 
THE IDEA: Speak to small business owners, show empathy, understanding their concerns and offer a helping hand to market their business.
CLIENT: SUPER 7, Pennsylvania Lottery game
WRITER: Ted Goode
ART DIRECTOR: Stefen Wojnarowski
AD AGENCY: FCB
 
THE IDEA: Take a negative and turn it into a positive — the PA Lottery made the Super 7 game harder to win by reducing the amount of numbers to chose from. So play up the fact there is now a bigger jackpot and few numbers to worry about picking. Note: by making the game harder to win the payout or jackpots increased dramatically.
Home Appliance Video
CLIENT: HOME APPLIANCE Retail Stores
CREATIVE DIRECTOR: Stefen Wojnarowski
AD AGENCY: Engage Media
THE IDEA: Take the name of the store and make that as the introduction. It should always start with sound of a Doorbell. The sound serves two functions — causes the viewer to look up pay attention to the advertising message as well as invokes a warm welcome feeling.
Daily Number Box It video
CLIENT: DAILY NUMBER, Pennsylvania Lottery game
WRITER: Bob Thomas
CONCEPT & ART DIRECTION: Stefen Wojnarowski
AD AGENCY: FCB
THE IDEA: The Daily Number game offers the option to buy your tickets as "Boxed" meaning no matter what order your numbers come up you still have a chance to win. So by creating a POV walk through scenario where you actually see the same 3 numbers being changed in order helps to illustrate the benefit of "boxing" your numbers.
Dialy Number Don't Forget video
CLIENT: DAILY NUMBER, Pennsylvania Lottery game
WRITER: Bob Thomas,
CONCEPT & ART DIRECTION: Stefen Wojnarowski
AD AGENCEY: FCB
THE IDEA: Create a humorous reminder of the consequences of not playing their Daily Numbers every day with a point of view walk through, coming home, running through the list of things to do just as the Lottery results are being announces LIVE on TV.
Cash Rewards Video
CLIENT: CASH REWARD, Pennsylvania Lottery game
CREATIVE DIRECTOR / WRITER: Jerry DiRusso
CREATIVE DIRECTOR / SR. ART DIRECTOR: Ed Keane
PROP CREATION / ASSISTANT ART DIRECTION: Stefen Wojnarowski
AD AGENCEY: FCB
THE IDEA: Establish a scene straight out of a Western movie complete with campfire, and cowboy while voice over describes Cash Rewards scratch off game. Final reveal location a suburban backyard at night. The point of sale poster shown at very end emerging out of fire like a phoenix bird reborn and reveals lottery logo.
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