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CAMPAIGNS
LEGALADVISOR.COM (PRINT ADS)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Stefen Wojnarowski
PHOTOGRAPHY: Joseph Andris
THE IDEA: Use icons recognized for safety and life saving as key visuals set on backgrounds of business suit fabrics to promote a non retainer legal service firm that will answer questions and provide guidance to small businesses when the need arises at a moment's notice.
STABILO PENS & PENCILS (PRINT ADS)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Stefen Wojnarowski
THE IDEA: Introduce the German based product line in US market as a Back to School campaign featuring all the European known products with colorful illustrations including Glow in the dark higlighters.
Sun & Earth Campaign
SUN & EARTH Naturally Organic Cleaners
IDEA, WRITING AND ART DIRECTION: Stefen Wojnarowski
THE IDEA: Emphasize the Earth Friendly all natural hypoallergenic ingredient cleaners against a familiar "Clean" background
HASBRO"GI JOE Collecters' Club
HASBRO GI JOE COLLECTORS" CLUB (PRINT ADS)
IDEA, WRITING AND ART DIRECTION: Stefen Wojnarowski
PHOTOTRAPHY: Stefen Wojnarowski
THE IDEA: Using the original 1960's GI JOE action figures and copy that speaks directly to anyone who has fond memories of playing with these toys from their past. Both the nostalgic images and copy registered instantly with the target audience and tripled new memberships.
QVC C ampaign
QVC RETAILER REBRANDING CAMPAIGN (PRINT ADS)
IDEA, ILLUSTRATIONS, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Working with QVC's new logo design and tagline to rebrand the retail giant I created illustrations that fit into or made the shape of their logo to show new customers the various product offerings as well as remind current customers that QVC still offers the products they've always loved.
Milleer Chill Capaign
MILLER CHILL NEW PRODUCT LAUNCH CAMPAIGN (Full Page Newspaper Ads)
IDEA, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Use a Vintage Western Movie feel to launch the "lime flavored beer" during Cinco de Mayo.
Daily Number Campaign
DAILY NUMBER Pennsylvania Lottery Game (Bus Wrap)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Bob Thomas
PHOTOGRAPHY: Joseph Andris
CALLIGRAPHY: Gerri DiSalvo
THE IDEA: Post-it-Notes, refrigerator magnets and string ties are all things to remind us to do something. So those elements are the visuals for the campaign including OOH Video and POS.
DAILY NUMBER Pennsylvania Lottery Game (Train Station Posters)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Bob Thomas
PHOTOGRAPHY: Joseph Andris
CALLIGRAPHY: Gerri DiSalvo
THE IDEA: Post-it-Notes, refrigerator magnets and string ties are all things to remind us to do something. So those elements are the visuals for the campaign including OOH Video and POS.
DAILY NUMBER Pennsylvania Lottery game
WRITER: Bob Thomas
CONCEPT & ART DIRECTION: Stefen Wojnarowski
DAILY NUMBER Pennsylvania Lottery game
WRITER: Bob Thomas,
CONCEPT & ART DIRECTION: Stefen Wojnarowski
THE IDEA: The Daily Number game offers the option to buy your tickets as "Boxed" meaning no matter what order your numbers come up you still have a chance to win. So by creating a POV walk through scenario where you actually see the same 3 numbers being changed in order helps to illustrate the benefit of "boxing" your numbers.
THE IDEA: Create a humorous reminder of the consequences of not playing their Daily Numbers every day with a point of view walk through, coming home, running through the list of things to do just as the Lottery results are being announces LIVE on TV.
Scan the QR code linking you to Social Media telling readers to collect all 15 double page print ads and assemble a Life-Sized poster of the iQ Car and bring it to the outdoor concert event for a chance to WIN A FREE CAR.
Scion Presentation
MEDIALAB, THE PHILADELPHIA INQUIRER (NEW BUSINESS PRESENTATION)
ART DIRECTION: Stefen Wojnarowski
WRITER: Paul Siegell
THE IDEA: MediaLab Capabilities presentation
New Car Launch concept targeting Gen-X to Gen-X using Social Media, Print, QR codes, Glow In the Dark Inks, Consumer Participation at Social Events.
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